Georgia Associate Broker & Certified Appraiser

As this market continues to shake out and the economy remains soft, we understand that many owners need to sell their homes but keep expenses to a minimum. We toyed with the idea of offering “discount” listing packages; even going so far as to post a “1% Option”. After less than 30 days, we pulled it. The bottom line is that when it’s all said and done, discount firms rarely save you money and frequently extend your time on market. We don’t like to operate like that, we don’t like to put our clients in that position and in this market, the vast majority of “marketing lite” plans are simply not getting the job done. 

The Advance Property Marketing System is simply the most comprehensive, detailed and targeted marketing plan available (CLICK HERE). This is a Prudential driven project; designed by and continuously monitored and tweaked by a staff of “web geeks”. As a listing client of ours, you get both theirs and our constant attention; they handle the “strategic” plane and we handle the “tactical” plane. See how we incorporate the Prudential plan with our aggressive approach to selling your home - CLICK HERE.

To effectively sell your home, the preparation begins long before it hits the MLS. We will walk you through our exclusive “Reasonable Expectations” brief, the most thorough pre-listing brief in the business. During the listing you will be regularly updated with feedback and monthly market reviews designed to ensure that you’re accurately positioned. When offers come, you’ll again be briefed with data showing how the offer compares and we’ll review courses of action. We’ll utilize our expert negotiation skills through every step. Once under contract you will have a closing coordinator to ensure a smooth ride to closing. 

We provide full service for every one of our listing clients and when it’s all said and done the cost and benefits of our package is often less than that of the discount firms. After all, you’re really negotiating 1%-2% at most. Of course that’s important, but having your home sit on the market and expire, be out negotiated, have less than a solid contract fall apart, give concessions that you didn’t have to or have any of the hundreds of issues pop up that we keep under control can make that small difference quickly disappear. 

Selling your home is easy…until something goes wrong and things grind to a halt…or lawyers get involved. I’m not being an alarmist; I’m simply suggesting that you consider that old saying: “Cost is what you pay, Value is what you get”.